GREENYC Creative Communications Strategy


NYCEDC and Mayor’s Office of Sustainability (MOS) are seeking a consultant to evolve the GreeNYC program visually and tonally; as well as help conceive and execute a year-long integrated marketing plan for the program. The goal of the marketing plan is to better engage New Yorkers in voluntarily making more sustainable choices. The work will entail evaluating past GreeNYC campaigns; reviewing updated marketing research on New Yorkers’ views on sustainability and climate change; prioritizing and segmenting NYC audiences for specific campaigns and messages; evaluating and identifying influential partners for greater reach and impact; and conceiving and helping execute creative campaigns that work across multiple channels. The updated GreeNYC integrated marketing strategy and program should focus on digital communications and be inclusive of out-of-home, earned media, influencer engagement, and event planning.

NYCEDC plans to select a consultant on the basis of factors stated in the RFP which include, but are not limited to: the quality of the proposal, experience of key staff identified in the proposal, experience and quality of any subcontractors proposed, demonstrated successful experience in performing services similar to those encompassed in the RFP, and the proposed fee.

It is the policy of NYCEDC to comply with all federal, state and City laws and regulations which prohibit unlawful discrimination because of race, creed, color, national origin, sex, age, disability, marital status and other protected category and to take affirmative action in working with contracting parties to ensure certified Minority and Women-owned Business Enterprises (MWBEs) share in the economic opportunities generated by NYCEDC’s projects and initiatives. Please refer to the Equal Employment and Affirmative Compliance for Non-Construction Contracts Addendum in the RFP.

Companies who have been certified with the New York City Department of Small Business Services as Minority and Women Owned Business Enterprises (“M/WBE”) are strongly encouraged to apply. To learn more about M/WBE certification and NYCEDC’s M/WBE program, please visit

Respondents may submit questions and/or request clarifications from NYCEDC no later than 5:00 p.m. on Friday, June 22, 2018.

Due Date: 7/10/2018 4:00 PM


Questions regarding the subject matter of this RFP should be directed to all questions will be posted by Friday, June 29, 2018, to Please submit six (6) sets of your proposal .