SEO/SEM Specialist

A financial services firm is seeking an SEO/SEM specialist to optimize all web properties for search engine optimization. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google in order to maximize ROI.

Open to working with consultants or agencies in NYC or remotely.

* Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
* Track, report, and analyze website analytics and PPC initiatives and campaigns
* Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
* Optimize copy and landing pages for search engine marketing
* Perform ongoing keyword discovery, expansion, and optimization
* Research and implement search engine optimization recommendations
* Research and analyze competitor advertising links
* Develop and implement link building strategy
* Work with the development team to ensure SEO best practices are properly implemented on newly developed code
* Work with editorial and marketing teams to drive SEO in content creation and content programming
* Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

* Proven SEO experience
* Proven SEM experience managing PPC campaigns on Google
* Solid understanding of performance marketing, conversion, and online customer acquisition
* In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
* Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
* Experience with A/B and multivariate experiments
* Working knowledge of HTML, CSS, and JavaScript development and constraints
* Knowledge of ranking factors and search engine algorithms
* Up-to-date with the latest trends and best practices in SEO and SEM
* BS/MS degree in a quantitative, test-driven field

The primary goals of the engagement:
1. Make it easier for customers to find the company online.
2. Increase website traffic and keyword ranking when people search for tax or accounting services.
3. Increase page visits from search engines.
4. Increase the number of conversions.